Paper weights are confusing because the industry uses two systems at once. Here's the short version so you can order with confidence.
Pounds (lb) is for text and cover papers
"80lb text" is the weight of 500 sheets at the paper's base size. Text papers (60lb to 100lb) are for flyers, letterhead and brochure interiors. Cover papers (80lb to 130lb) are stiffer and used for postcards, folders and covers. An 80lb cover is much heavier than an 80lb text, which is the main source of confusion.
Points (pt) is thickness
Business cards and rigid pieces are described in points, where 1pt is a thousandth of an inch. 14pt is a solid everyday card, 16pt is our standard, and 32pt is a statement piece.
Quick picks
- Flyers and menus: 100lb gloss text
- Postcards and rack cards: 14pt or 16pt cover
- Letterhead: 70lb uncoated text
- Business cards: 16pt, or 32pt for premium
- Booklet covers: 100lb cover; interiors 80lb text
Not sure? Order a sample pack from our Paper & Finishes category and feel the difference before you commit.