A postcard that lands in a kitchen gets more attention than an email that lands in a tab. Here's how local businesses get results from a modest mailing.Start wi...
Read more →The finish changes how a piece looks, feels and photographs. Here's how to pick.GlossShiny, saturated colour, photos pop. Fingerprints show and it can glare und...
Read more →Events are won in the two weeks before. Here's the print you'll need, in the order you'll need it, with lead times that leave room for a proof.Four weeks outSav...
Read more →Your screen makes colour with light; a press makes colour with ink. That one difference explains why the bright teal on your monitor turns a little duller on pa...
Read more →Three things cause nearly every reprint: no bleed, text too close to the edge, and low-resolution images. Here's how to get all three right in any design progra...
Read more →Paper weights are confusing because the industry uses two systems at once. Here's the short version so you can order with confidence.Pounds (lb) is for text and...
Read more →Most business cards end up in a drawer. The ones that survive share a few habits, and none of them are expensive.1. Say one thingYour name, what you do, and one...
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